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#wow_kaiserwinkl

Kaiserwinkl Tourism Association

Current partner projects

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Project Klobenstein Gorge

In 2016, the focus was on collecting and elaborating ideas as well as involving the population within the framework of two public events. Together, the planning framework for the Smuggler's Trail was defined. This cross-border project was made possible within the framework of a small Interreg Bavaria-Austria project. As a result, in 2017, with the help of 75% EU funding, the ideas developed could be technically planned and worked out in more detail – all the necessary official approvals on the Bavarian and Tyrolean sides could be obtained.

The routing on the Tyrolean side corresponds to that of the current smuggler's path, while on the Bavarian side the path now runs closer to the Tiroler Ache. Access points to the river with rest areas can make the waterway more tangible for hikers. A panoramic footbridge, a viewing platform and a second suspension bridge in the area of the Entenloch offer spectacular views of the Klobenstein Gorge for young and old.

The aim was and is to make the Klobenstein Gorge sustainably interesting for guests and locals and to promote it. The municipality of Kössen, the municipality of Schleching and the TVB Kaiserwinkl have therefore developed this major project "Destination Development Klobenstein Gorge", and was submitted in the Interreg Bavaria-Austria program. With the approval of this major project by the Interreg funding agency, the planned measures in the Klobenstein Gorge were started in 2018 and completed in 2021.

From Bavaria to Tyrol AB245

Sustainable valorization of the natural and cultural heritage of the Klobenstein Gorge

In this project, the valorization of the numerous natural monuments as well as the cultural monument Klobenstein is pursued. The focus is on an environmentally friendly and resource-saving development of the Klobenstein Gorge – thus, above all, through ecologically considered nature-oriented infrastructure measures. The measures have involved the revitalization of the trail network, construction of bridges, a platform, rest and information areas and a panorama walkway.

Project duration: 01.07.2019 - 30.06.2022

Total budget: € 888.515,00

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Destination development Klobenstein AB185

"Building Bridges - Networking"

With this project it is planned to bundle potentials of both regions Kaiserwinkl and Achental and to position approaches for a sustainable destination development around the Klobenstein Gorge as a place with a unique selling point.

Project duration: 01.12.2017 to 30.06.2022
Project amount: EUR 380.500,00

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Official opening - 03.07. 2021

Project Mary Way

"Maria Be-Weg-T" KPEUR13

The municipalities of Kössen, Marquartstein, Schleching, the town of Kufstein, TVB Kufsteinerland and TVB Kaiserwinkl are partners in the project: The pilgrimage route, called EUREGIO Marienweg "Maria-BE-WEG-T", has also become a cultural and tourist experience. After all, the planned Marienweg leads through a beautiful landscape in the pre-Alpine region with historical and culturally valuable buildings and monuments. The trail also offers great recreational value and presents the border region as a unified area without barriers. With this project the course was set for a pilgrimage trail with at least two variants (up to approx. 240 km).

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LE-14-20

Premium hiking trails project

Together with the project partners of the municipality Kössen & municipality Walchsee premium hiking trails are developed and realized. This concept follows the tourism development strategy of the Kaiserwinkl, the objectives and requirements defined therein. The aim of the project is to expand the offer in the field of hiking in the Kaiserwinkl and to strengthen the destination. Through regional cooperation, landscape and nature compatible recreational use and durable materials, sustainability is given. This project was supported by the Federal Ministry of Agriculture, Regions and Tourism, the province of Tyrol and the European Union.

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SBG-148

Marketing Initiative Cross-Border Cycle Routes

The goal is to create awareness for the broad cross-border cycling tourism offer for all types of bikes - for touring bikes as well as for e-bikes and mountain bikes. Joint marketing measure with a multi-page special in an active or cycling magazine, which is distributed cross-border in Austria and Germany, in order to draw attention to the diversity of the cross-border cycling region and to deliberately highlight one tour each representing three different groups of bike users.
(Touring cyclists: Mozart cycle path, e-bikers: slow bike tour and mountain bikers: Mount Watzmann-Mount Hochkönig circuit).

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Mozartradweg

Rediscover the Mozart cycle path: regionality and sustainability

As part of a PR campaign, the focus is to be placed on regionality, culinary delights and sustainability along the cross-border Mozart Cycle Path. Not only cycling tourism (including accommodation providers, restaurants, bike hire and workshops) should benefit from this, but also the many local providers - from farm stores to gourmet manufacturers, from organic cheese dairies to fish farms. Journalists are to visit and get to know local providers themselves for a major report in a medium suitable for the target group of cyclists (summer 2024). The publication date of the report is the following spring or summer 2025. The report will also be prepared and advertised digitally.

Project duration: 01.01.2024 - 31.12.2025
Project costs: €27.900, 75% of which is EU funding

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